Finesse your freelancing skills to make more money.

HOW editor Bryn Mooth and panelists Peleg Top, Steven Morris, Petrula Vrontikis, John Travis and Michael Hodgson discuss smart marketing and promotion strategies for designers. In this video excerpt, the panelists talk about how they develop lasting client relationships.

HOW editor Bryn Mooth and panelists Peleg Top, Steven Morris, Petrula Vrontikis, John Travis and Michael Hodgson discuss smart marketing and promotion strategies for designers. In this video excerpt, Adobe's John Travis talks what he and other clients look for when they're hiring a design agency.

HOW editor Bryn Mooth and panelists Peleg Top, Steven Morris, Petrula Vrontikis, John Travis and Michael Hodgson discuss smart marketing and promotion strategies for designers. In this video excerpt, the panel tackles a timely issue: How to survive in a tough economy.

All designers know they need to promote their services, but how? Here's a guide to the best practices for promoting yourself online, covering tips for how to strategically use your website and e-mail newsletters, build your e-mail list and use your website as a recruiting tool.

Although there are many ways to promote yourself online, one of the simplest has been around since the beginning—search. Learn how to get the most out of search engines and get more traffic to your site easily through search-engine optimization.

You need to get people to visit your website. But how do you do that? By asking other sites to link to your site or portfolio. Here's a primer about how to do that and get results.

One way to prove your credibility is to position yourself as an expert about design. How can you do that?  We share one way.

Avoid these common mistakes when developing and implementing your firm's brand.

Until you start telling your story—and sharing your successes—with wider audiences, you're likely to remain the proverbial "best-kept secret." PR can help a company reach new audiences, achieve top-of-mind awareness, establish a leadership position and enhance image. Here's how to get started.