Here's how design professionals are using social media tools to grow their universe of business prospects, draw traffic back to their websites or blogs and develop expert reputations.

Creating 20 years of stellar design work for a single self-promotion project can be challenging, but Duffy & Partners (featured in HOW magazine's October 2009 issue) has done it with style for their holiday wine bottles sent to clients annually.

Design firm Rogue Element offers a sample proposal you can use to craft your next pitch.

If you've submitted a proposal and now the potential client won't get back in touch, here are 3 steps you should take to follow up.

Finesse your freelancing skills to make more money.

HOW editor Bryn Mooth and panelists Peleg Top, Steven Morris, Petrula Vrontikis, John Travis and Michael Hodgson discuss smart marketing and promotion strategies for designers. In this video excerpt, the panelists talk about how they develop lasting client relationships.

HOW editor Bryn Mooth and panelists Peleg Top, Steven Morris, Petrula Vrontikis, John Travis and Michael Hodgson discuss smart marketing and promotion strategies for designers. In this video excerpt, Adobe's John Travis talks what he and other clients look for when they're hiring a design agency.

HOW editor Bryn Mooth and panelists Peleg Top, Steven Morris, Petrula Vrontikis, John Travis and Michael Hodgson discuss smart marketing and promotion strategies for designers. In this video excerpt, the panel tackles a timely issue: How to survive in a tough economy.

All designers know they need to promote their services, but how? Here's a guide to the best practices for promoting yourself online, covering tips for how to strategically use your website and e-mail newsletters, build your e-mail list and use your website as a recruiting tool.

Although there are many ways to promote yourself online, one of the simplest has been around since the beginning—search. Learn how to get the most out of search engines and get more traffic to your site easily through search-engine optimization.