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Self-Promotion
All designers know they need to promote their services, but how? Here's a guide to the best practices for promoting yourself online, covering tips for how to strategically use your website and e-mail newsletters, build your e-mail list and use your website as a recruiting tool.
Read more to find out the best online self-promotion practices »
Although there are many ways to promote yourself online, one of the simplest has been around since the beginning—search. Learn how to get the most out of search engines and get more traffic to your site easily through search-engine optimization.
Read more about how to optimize your site for search engines »
You need to get people to visit your website. But how do you do that? By asking other sites to link to your site or portfolio. Here's a primer about how to do that and get results.
Read more for our tips »
One way to prove your credibility is to position yourself as an expert about design. How can you do that? We share one way.
Read more about how to become an expert »
Avoid these common mistakes when developing and implementing your firm's brand.
Read More about branding »
Until you start telling your story—and sharing your successes—with wider audiences, you're likely to remain the proverbial "best-kept secret." PR can help a company reach new audiences, achieve top-of-mind awareness, establish a leadership position and enhance image. Here's how to get started.
Read more about your need for PR »
More isn't better when it comes to your email list. The most valuable names are those of qualified prospects who may hire you, so make sure anyone who's expressed interest in your work is on your list.
Read More about email marketing »
Are you missing key opportunities to market to new clients? Our self-promo expert reveals three simple strategies for boosting your marketing message via email. Best of all, they're free!
Read More about email marketing »
Learn how to send spam-free online communications.
Read More about email marketing »
The latest trend in online marketing is the idea that you can communicate one-on-one with your market, make an emotional connection with each person and build relationships with people you'll probably never meet.
Read More about connecting with clients »
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