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Clients
Ever jumped through new-business hoops for a prospect who, it turns out, had no intention of hiring you? Here’s how you can identify and deal with these time-wasters.
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Linda Fisher, president of Design Management Resources, shares her tips on focusing your design business.
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New-business presentations are the make-or-break opportunity to win clients, but many creatives lack the skills to deliver great pitches. Three pros identify the pitfalls and share the secrets of winning in the boardroom.
Read More about making the perfect pitch »
A veteran designers shares hard-learned advice on how to wrangle nitpicky, indecisive and flat-out boneheaded clients—before a showdown occurs.
Read More about dealing with difficult clients »
How many clients should you serve? In what categories? And where? Three consultants who work exclusively with creative firms offer advice to help you develop the ideal client mix for your business.
Read More about balancing your client list »
They may not tell you, but clients expect—even demand—things from the creative firms they work with. Learn how to meet and exceed those expectations.
Read More about what clients want »
Now more than ever, your firm needs sound strategies for attracting new clients. New-business expert Morgan Shorey outlines nine approaches and tells you how to choose the right one for your company.
Read More about attracting clients »
How do you keep established clients from defecting to cheaper firms? Simple: Become the essential partner your clients can't live without. A veteran designer and a management consultant offer eight tips on staying connected.
Read More about pleasing clients »
That prospective client you're eyeing may—or may not—be the right fit for your firm. Understand what makes for the ideal mix of clients.
Read More about client mix »
For one Seattle design firm, giving clients what they want is just the starting point. They prefer to go above and beyond. Here are their secrets for keeping clients happy.
Read More about satisfying clients »
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