Bottom line, the economy is sour, and may remain that way for quite some time. Let’s not cry about it. Let’s do something about it. Now is the time to focus on your brand and your brand strategy with these 10 tips.

What's needed today is a different approach that we call Effect Design. It flips the "cause and effect" equation and pays forward creative thinking to the benefit of people, planet and profits.

Overseeing a team through uncertain times may be one of your greatest management challenges, but it comes with some potential rewards.

You’re great at developing brands for your clients. But how effective is your own? A business expert shares the questions and criteria you’ll need to hone your ideal positioning.

Just like any business, treat your customers with stellar customer service to keep them coming back and talking about you.

A website is a must-have self-promotion tool, but what makes a site successful?

Finesse your freelancing skills to make more money.

HOW editor Bryn Mooth and panelists Peleg Top, Steven Morris, Petrula Vrontikis, John Travis and Michael Hodgson discuss smart marketing and promotion strategies for designers. In this video excerpt, the panelists talk about how they develop lasting client relationships.

HOW editor Bryn Mooth and panelists Peleg Top, Steven Morris, Petrula Vrontikis, John Travis and Michael Hodgson discuss smart marketing and promotion strategies for designers. In this video excerpt, Adobe's John Travis talks what he and other clients look for when they're hiring a design agency.

HOW editor Bryn Mooth and panelists Peleg Top, Steven Morris, Petrula Vrontikis, John Travis and Michael Hodgson discuss smart marketing and promotion strategies for designers. In this video excerpt, the panel tackles a timely issue: How to survive in a tough economy.