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Behind the Design: Beef Jerky Packaging
September 10, 2009
by Megan Lane Patrick Behind the Design goes, well, behind the design of a noteworthy project, with scoop from the creative team on how they developed an interesting concept or solved a business challenge. Featured in HOW's October 2009 issue: Creative director and designer Joe Duffy, Duffy & Partners, knew the packaging for Pioneer Brand Beef Jerky was lacking a shelf-presence. See what Duffy did to revamp the look into something reflective of the spicy and smoky flavor. |
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