HOW Magazine – 2014 Editorial Calendar
MAY/JUNE – Ad Close: 2/14/14
CREATIVITY ANNUAL + PAPER PROJECTS
Graphic designers live and die by their creative endeavors, which is exactly why HOW dedicates a whole issue to keeping readers at the top of their game. We will include discussions with boundary-pushing visual artists who tap into design ingenuity in new ways and a look at flawlessly executed projects that use paper to intensify the designs. With all this and more, it’s no wonder the Creativity Annual is a perennial reader favorite.
- SPECIAL FOCUS: Paper and Printing, Print Vendor Directory, Design Schools
- BONUS DISTRIBUTION: HOW Design Conference, HOW’s Creative Freelancer Conference, the InHouse Managers Conference, Design
Thought Leaders Conference and The Dieline Conference
JULY/AUGUST – Ad Close: 4/18/14
BEHIND THE DESIGN ISSUE: INTERACTIVE DESIGN + PROJECT MANAGEMENT + STOCK PHOTOGRAPHY
In our first ever Behind the Design Issue, HOW will examine the seductive world of design from the perspective of the design firms that steal the show in our design competitions year after year. Readers will benefit from an in-depth survey of the best places to work and project management strategies that can improve any creative team’s career environment. We’ll also highlight exceptional interactive designs that will make even the most rigid print designers swoon. After pages and pages of envelop-pushing digital projects, readers will be inspired to tackle similar assignments for their clients. Plus, you won’t want to miss a list of stock photography companies to fit even the most unique design-related needs.
- SPECIAL FOCUS: Typography with Type Foundry Index
SEPTEMBER/OCTOBER – Ad Close: 7/3/14
SELF-PROMOTION DESIGN ANNUAL + TYPOGRAPHY
HOW’s best-selling Self-Promotion Annual is the designer’s essential guide to making it as a creative professional. The Promotion & Marketing Design Awards honor projects that catipulted unknown designers and firms to big-time success. Additional features explore the enchanting ways creatives integrate typefaces into their cutting-edge designs and how to develop interactive projects when your primary expertise is in print products.
- SPECIAL FOCUS: Design Schools, Design Schools Directory and Typography with Type Foundry Index
NOVEMBER/DECEMBER – Ad Close: 9/25/143
BUSINESS ANNUAL + FREELANCE + STAFFING
If you think this is just another boring business annual, think again! HOW spices up the traditional model by looking at career longevity in an industry known for its burnout rate. Not only will we identify strategies for staying fresh and profitable, but we’ll feature success stories from enviable design firms who have continuous creative output down to a science.
- SPECIAL FOCUS: Staffing and Hiring of Creatives
- BONUS: A special section just for solopreneur—a must-read for both full-time freelancers and those who moonlight on
Information about Magazine and Online advertising for HOW and Print can be obtained by contacting Elayne Recupero. Media kits can be downloaded after completing the media kit request form.
Elayne Brink Recupero
Telephone: (267) 247-5874
Telephone: (715) 445-4612, x13653
Print Production questions should be directed to Mary Lutz
Telephone: (800) 283-0963 ext. 13313
Online Production questions should be directed to Gena Pamperin
Telephone: (800) 283-0963 ext. 13237
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Iola, WI 54990
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